Sunday 28 August 2011

Busch Gardens Williamsburg and the use of theming to appeal to audience


Busch Gardens Williamsburg is a very well renowned park, and I could sit here and tell you all the things you’ve heard before, but I’m not because that would be boring. BGW is a really strange park that has interested me for quite some time. Even prior to visiting, I could see they do things really quite differently there.  After visiting several times, researching and writing about the park in my dissertation, I only confirmed my initial observations. I’ve faced people telling me I’m wrong or just looking at me confused for years, so I thought it was about time I collected all my thoughts on this strange but brilliant park together in one place, instead of fragmented bits around various internet forums. So here's some theoretical ramblings on Busch Gardens Williamsburg...