Monday 19 March 2012

Realism of Theming at the Merlin Theme Parks


Realism is a funny term with various meanings. When realism is discussed in artistic theory, it’s not usually looking at the accuracy with which something was visually drawn or painted. It’s not interested in the accuracy of portrayal of perspective, for example. Realism is concerned with objective reality – in portraying the mundane truth, not romanticized ideas. This is usually achieved by exaggerating negative aspects such as ugliness or dirtiness.

With regard to theme parks, there are so many things to consider when exploring “realism”. Typical theme parks are fake by their very nature, removed from site history. They are purpose-built environments, usually trying to emulate some real place elsewhere; think of somewhere like Walt Disney World, built on otherwise useless swampland. There are exceptions, such as theme parks that have long been leisure venues of some kind like Alton Towers, which was once a pleasure garden and holiday home. The oldest amusement park in the world, Bakken in Denmark, started its life as a pleasure site when a natural spring was discovered in 1583. Along the way, it’s evolved into the amusement park of today, acquiring various entertainment venue qualities along the way.  These spaces can feel more genuine because their history is accumulative and feels less purpose-made. But the art of hiding that, and making you feel like the environment has been that way forever with the use of scenery, is another kind of realism altogether - realism in the skill of fakery. How much like a rock does this pretend rock look? It’s very difficult to make an imaginary place seem real, and in complete juxtaposition of the realism which seeks to portray objective reality, making the imaginary look real involves using a lot of romanticized clichés. In trying to communicate to someone what something looks like, it’s easier to conform to stereotypes, which may be less accurate, and so less real. It’s funny how being more realistic in some ways makes something less realistic in others.