Monday 23 February 2015

Audience misinterpretation of hyperrealism in theming…. Or, “why Dinoland USA is interesting but ultimately flawed”.

I was reading what fellow theme park nerd friends had to say about Disney’s Animal Kingdom recently, specifically Dinoland USA. The usual comments: the area is vile, doesn’t fit in or feel very Disney-like in execution and other perfectly valid and true criticisms… But I felt the need to chime in and defend the cleverness of the theme.

Then I thought, wait, what am I doing? The answer: Playing devils advocate, mostly.

See, Dinoland USA is perhaps the most self-representational, metaphorical, hyperreal commentary on the amusement industry that exists as an actual attraction. And that’s kinda cool from an “arty-farty lets have a discussion about theme park theory” point of view.